OPTIONS TO CONSIDER

You will want to consider with whom you want to work to best help you achieve your brand and design objectives. I can lend insight as to what you will get from each group having spent time at a big ad agency and as a freelancer.

     Ad Agency

             -  Big Strategy
             -  Big Creative
             -  Maybe Slow
             -  Big Budget

     One Company Design

             -  Talent trained at Big Agency (creative, strategy)
             -  Quick Turnaround
             -  Brand Focused
             -  Budget Conscious

     Freelance Graphic Designer

             -  Might Be Talented in One Area
             -  Light on Experience
             -  Weak Strategy
             -  Might Be Economical

     Vendor

             -  Free or Cheap
             -  Cheap Looking
             -  No Concern for Creative
             -  No Concern for Strategy