Branding

An identity is where a company can start to build its visual brand foundation. The identity may include type treatment of the name or its initials. It may also include a mark or icon. Sometimes a tagline is incorporated into the logo to help convey benefits, features or values. Components to the identity to consider include materials used in signage, paper used in printing, colors used and the difference between how it looks online vs. on the printed page. We can also assist in naming the product or company - keeping in mind your differentiating values or distinguishing features.

   Design

Design includes both the creative development as well as production services. We will work with you through initial research and planning to the creation and delivery of your collateral, identity materials, interactive media.

   Collateral and Packaging